I’m Jon, without the H.
But I do make up for
that with other letters:
I’m an LGBTQ-ECD-CW.
I’m an Emmy-award
winning writer, creator,
and big, hairy brand
problem solver.
I’m a doer, one to roll
up my sleeves and get
dirty. And sweat every
damn detail.
I’m a first-generation
American. So I’m a big
believer in the
diversity of thinking.
Ideas. Media. People.
And I’m a relentless
fighter for all things
holey-moley.
Fight Global Warming
A New York City street art installation in partnership with artist Joshua Harris that won a Cyber Lion, a Film Lion, a One Show Pencil, and trophies from the Art Director’s Club.
The PR surrounding our Fightglobalwarming.com initiative started a whole new green business model at Ogilvy New York, provoking clients and the agency to explore and share new ways to reduce our carbon footprint.
Directed by Tim Godsall.
The Living Portrait
A data-driven immersive experience about New York life
“One of Fast Company’s Most Innovative Companies.”
How do you get people to spend 45 minutes watching an ad for a bank? We did it by not creating an ad, but by creating an immersive experience that launched Citizens Bank in one of the world’s most competitive financial markets.
For over a year, we concepted, researched, interviewed and filmed 5,000 New Yorkers across all five boroughs. And the result? A 10,000 square foot space and four interactive rooms filled with stunning data visualizations, never-before seen directional audio technology, and immersive documentary stories from all walks of New York life.
The Living Portrait was awarded by the Clios, D&AD, and The One Show. It was visited by celebrities, New York City council members, and reporters from The New York Times, Bloomberg, and Time Out Magazine. It was featured in AdWeek, AdAge and Muse by Clio. And it earned Ogilvy a coveted spot on Fast Company’s Annual List of the World’s Most Innovative Companies.
IKEA
A campaign for IKEA, the Life Improvement Store. We positioned the brand as a place that’s a part of your life, so much so that people made IKEA stores their own home.
Zippo Pyrotechnic Posters
A campaign with an unusual request: to set our work on fire.
Zippo lighters have a huge following with campers, hikers and nature lovers. Because when you’re out in the wild, your Zippo isn’t just a tool—it’s a lifesaver. To engage with this audience, we created Pyrotechnic Posters: a campaign that included an interactive art installation at the Zippo Museum, media kits, and handmade unboxing kits sent to nature-loving influencers with a combined audience of 5.9 million.
These “ordinary” all-black posters were coated with a heat-sensitive ink that revealed an ominous world of all the creatures that lurk in the dark—and served as a reminder of the importance of carrying a Zippo.
Zippo Valentines
The Flame That Lasts a Lifetime.
With a flame at the heart of its product, a Zippo lighter has a natural connection to Valentine’s Day. To reinforce the product’s lifetime guarantee—and to get the brand some free press—we created a campaign that features awkward, glum looking couples whose flame has clearly gone out.
Online, a special collection of Valentine’s Day themed Zippo lighters were available for purchase.
Shot by Ale Burset.
The Refugee Nation
The Ogilvy team partnered with refugee artist Yara Said to create this global initiative for Amnesty International.
The Refugee Nation was more than a flag. It was a movement that generated over five billion impressions during the Olympic Games, with celebrities, in museums, and among 68 million displaced people around the world.
IBM: Smart Loves Problems
Smart Loves Problems is a brand campaign for IBM that yes, actually celebrates the problems that we face…because problems inspire us to fix things. They dare us to solve the unsolvable.
Directed by the Mercadantes.
Smart Loves Problems: Follow-up Film No. 1
Smart Loves Problems: Follow-up Film No. 2
My work has been
recognized by Cannes
Lions, the One Show,
D&AD, Clios, the Art
Directors Club and
Communication Arts.
And I won Ogilvy its
first-ever Emmy Award
for Best Commercial.
American Express: Animals
The Emmy Award Winning spot with Ellen DeGeneres was directed by Bryan Buckley and ran for a full two minutes on the Academy Awards. Two years later, I won Ogilvy a second Emmy nomination for another American Express spot with Conan O’Brien.
American Express: Conan
Ogilvy received a second Emmy nomination for this two-minute film for American Express. Rather than a giant media buy, we went live on YouTube instead—on the same day Conan O’Brien launched his show on TBS.
The result? The video received 2.5 million views in a single day; it was one of YouTube’s Top 5 Videos of the week; and it increased traffic to AmEx.com by 300%.
I’ve worked with
influencers like Martha
Stewart, Conan O’Brien
Beyoncé, Janelle
Monáe, Tina Turner,
Hugh Jackman, Ricky
Gervais, Gwyneth
Paltrow, , and the
founder of the #MeToo
movement, Tarana Burke.
Be Equal
Be Equal is IBM’s Diversity and Inclusion initiative that aims to get the attention and support of everyone—even those who don’t work at IBM.
To achieve that, we created an eye-catching logo and language system that was born from Paul Rand’s iconic Eye-Bee-M rebus logo from 1981.
American Express: Faces
This campaign for American Express appeared on TV and in social, in Times Square and in print.
It was featured in the New York Times Magazine, Communication Arts, and become one of Time Magazine’s “Favorite Things of the Year.”
An instagram campaign incentivized people to share all the faces they saw in everyday purchases they made with their card by rewarding them with membership points.
I’ve collaborated with
directors like Terry
Timely, Bryan Buckley,
Noam Murro, The
Mercadantes, Nicolai
Fuglsig, Paul Hunter,
Tim Godsell, and
Lance Acord.
I’ve worked with the
CMOs of IBM,
American Express,
Audi, Coca-Cola,
GMC, TJ Maxx,
Nationwide, Philips,
Macy’s, Samsung and
IKEA.
Tribeca Film Festival
Directed by David Gray, this cinema spot appeared at the Tribeca Film Festival and was featured in Communication Arts.
D-Con Mouse Killer
Because mice poop in our houses, rifle through our stuff, and are just plain gross.
This campaign for D-Con was featured in Archive.
Philips: Haircuts for the Homeless
